MER Recordings is a label that focuses on finding new and exciting talents and cultivating existing artists – across genres.
The objective with MER Recordings is to maintain control and ownership on the masters within the company and ensure the project is worked and rolled out in the most sufficient and successful way. We aim to license or distribute masters to companies suited to meet the needs and demands of each and every artist and recording at all times.
The MER Recordings organisation mainly consists of creative A&R resources with extensive strategic capacities, and the operation is based on outsourcing of label services such as promotion, marketing and so on. The goal is to build an innovative label on an international level, that can contribute to change the way masters are created, rolled out, controlled and owned.